We designed and developed the iOS and android application, revitalized their website, and assisted in launching their marketing strategy to coincide with the Nov 2018 Elections.
About the Project
Noble Applications was hired by Goods Unites Us to design and develop the first version of their iOS and Android apps, in addition to revamping their website. After much collaboration and several updates over the past year, GUU has secured funding and has a list of needs to successfully execute a PR and marketing campaign to leverage the 2018 mid-term elections.
Leadership in their Space
Noble Applications was hired by Goods Unites Us to design and develop their iOS and Android apps, in addition to their interactive website. Goods Unite Us is envisioned to be THE platform for consumers to ensure that their purchasing decisions are in line with their political sensibilities.
We were able to design and develop their new website to implement structural updates and implementation for SEO and advertising campaigns with specific URLs. Bringing branding cohesion and fluidity to the app and website and incorporate their blog directly into the main website.
Companies, brands, and products often support political causes with their profits, so Goods Unites Us provides the value of running political background checks and informing consumers who the companies, brands, and products support, so they can reclaim their political voice with their purchase decisions.
After much collaboration and several updates over the past year, GUU secured funding and has a list of needs to successfully execute a PR and marketing campaign to leverage the 2018 mid-term elections. They were ready to execute an aggressive ad campaign leading up to the mid-term elections, and the Quality ranking and basic SEO setup were important to maximize these efforts.
Noble Applications also provides marketing support to the GUU team. Initiatives include App Store Optimization (ASO), success metric monitoring, and collaboration between teams to provide insights and strategy based on app data and analytics.
The Noble and GUU teams have crafted a multi-focal online strategy that combines search engine optimization (SEO) to increase organic traffic through their website and apps with a paid ads strategy directed at reaching a targeted demographic.